Facebook Ads - Do You Use Them? If Not - Should You?

Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort - and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million active users - that makes Facebook a force to reckon with - and probably one worth considering for advertising your company's goods and/or services.

Let's take a look at the dynamics of advertising on Facebook:

• First of all, it is a social media network that is made up mostly of family and friends so the information profile that is tied to each user should be fairly accurate. That makes it an ideal source to tap into targeted groups: by location, by age, and by gender.
• Targeted advertising can also be done based on users "Likes" or "Interests" because that is part of the user profiles. This makes it easy to target specific groups such as those that like basketball or ballet. This can be useful but don't get caught up in the restrictions of just focusing on those who picked a particular "Like" or "Interest". Targeting age groups and locations can be just as effective. Regional advertising options are available to companies who don't offer national services.
• You can enhance the social recommendations from a Facebook ad by having your brand link with a Facebook page. This highlights that you value the Facebook ad and increases the exposure when friends purchase something from your brand. Facebook will display when your friends "liked" the page. This will only help to make your brand more desirable. Maintaining an up to date Facebook page for your company also displays a willingness to engage with customers, fans, and potential customers. Keeping on top of a company Facebook page adds credibility to your advertising campaign.
• Keeping your Facebook ads simple is important because the best ads have been those that extend special offers or calls to action with simple text that grabs people's attention. Too much information will lose people quickly.
• Be creative and different. Test a variety of pictures and product ads to come up with the one that works best. Imaging is important and essential for you in order to gain people's attention quickly.
• Facebook has an ad format called Sponsored Stories that will turn people's "Likes" and status updates into ads to their friends. It is, therefore, important to ensure that you keep up with Facebook formats and ways of advertising to ensure that you are the one that is always one step ahead.

All of this being said - should you advertise on Facebook? Absolutely! Why would you turn down an opportunity to advertise to such a large audience that is just waiting to hear from you! If you are not a Facebook advertiser - you should be.

Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding professional business cards design or business cards management.