Friday, May 6, 2011

A Proud Sponsor of Chihuahua Rescue of San Diego

Chihuahua Rescue of San Diego rescues and provides quality foster care for injured, abandoned, abused and handicapped Chihuahuas in the San Diego area. This non- profit animal welfare group provides food, shelter, and medical attention to those small dogs that are in such need. CRSD places them in foster homes and helps to find a loving family to adopt them permanently.

In addition to food and shelter, CRSD provides spaying and neutering services and other medical attention for those Chihuahuas that have been abused or injured. Their love and wonderful care rehabilitates these little dogs so that they can live a life filled with love, happiness, and hope rather than neglect and mistreatment.

Chihuahuas are lively and likeable, comical and courageous, and above all sweet and saucy dogs that can bring love and joy into your home. These small dogs can feel threatened easily so in some cases they might not be a good fit with a family that has small children. But these spunky little dogs are a joy to have around and need the love of a family who appreciates them. It is therefore important to ensure that this small breed is the right pet for your home.

As a non-profit, CRSD relies on the support of volunteers, sponsors, and donations to keep their business going. They hold regular events at local pet stores and attend events such as the Annual Doggie Street Festival, Paws in the Park in Solana Beach and the Dog Days of Summer held in Cardiff by the Sea. All of these activities require help from volunteers and donations of goods and services to keep the Chihuahua Rescue of San Diego afloat and able to sustain their worthwhile services.

As a sponsor of CRSD, Color Card Administrator is proud to assist this worthy cause that provides aid to small animals that have been subject to neglect or abuse and are well deserving of the care that they are receiving at CRSD. We admire the people who are dedicated to caring for these precious little Chihuahuas that are in such need and we look forward to continuing our support of this important non-profit that offers refuge for small dogs in the San Diego area.

If you're a business owner, we encourage you to get involved with a local non-profit organization in some capacity. There are many excellent local non-profit organizations in your area and we're confident that any help you offer to them will be well received and put to good use. Whether you offer products, services, or volunteer time through your company, rest assured that it will be a rewarding experience for not only the non-profit you're working with, but also for you and your staff. Get involved - you'll enjoy it.


Gayle Hawks is President of Color Card Administrator (CCA). CCA is comprised of a combination of online industries involving business cards, stock photography, and e-commerce software licensing. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding real estate business cards design or business card management.

Branding Mistakes Related to Business Cards

Everyone knows that if you own a business or provide some type of service you need to have a business card. Business cards are a means of marketing your company and telling a prospective client who and what you are – and what you do. But what exactly do you need to have on your business card?

Most people think that the standard items listed on a business card include:

  • The name of the company
  • Your title
  • Your address
  • Your other contact information such as e-mail address, telephone, etc.
  • Your services or specialties

But which of these items really need to be there? Let's look at them one at a time.

  • The name of the company – unless it is a big corporation with a brand name that will ensure that you get inside the door, the company name is not absolutely essential. Instead you can use something like "Make an Impression Using My Limo Services" if you are a limousine driver and want to increase your customer base. People will know that you have a limousine service so they don't need to know that the name of the company is ABC Services because it doesn't mean anything.
  • Your title – if your title really means something like an Engineering Consultant, then it's important to the services you provide. But if your title is Vice President of the B Team that doesn't really mean anything.
  • Your address – this is important because it confirms that you are a legitimate business. Many people who work from home do not like to put their address on their business card, but you need to have some address like a post office box so that people will have confidence that you are a legitimate business.
  • Your other contact information – this is vital and probably the most important part of the business card because it is the way that people can contact you. After all – that is the whole point of providing a business card.
  • Your services or products – most people will not take the time to read a list of services or products. For one thing – those products or services may change over time and consequently your list will be obsolete.

Keep the business card simple with pertinent information that is essential to new business. Also, don't be afraid to create several different business card versions - keeping in mind the different types of uses and circumstances where they will come in handy for marketing your company. A simple card may be best in certain situations, but a full fledged, information packed card that uses the front and back of your business card may be the best thing to give out in other circumstances.


Gayle Hawks is President of Color Card Administrator (CCA). CCA is comprised of a combination of online industries involving business cards, stock photography, and e-commerce software licensing. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding real estate business cards design or business card management.

Business Cards Make Good Sense for Job Seekers

Competition is tough today for job seekers who need every advantage to even get in the door for an interview. Once they get the interview, they need to have an edge that gets them noticed even more and makes them stand out in the crowd of people lining up for every potential job.

So - besides having the experience necessary and the credentials and qualifications that are required for the job, what can you do that is a little bit unique and that gets a potential employer to really focus on you? Most people think that having a good resume and a winning personality will land them the job if they get the interview - and in many cases that might be true. But sometimes a little bit of extra finesse can land you the job when an employer is deciding between two equally qualified candidates.

You could easily swing the vote in your favor with something as simple as a personal business card. A personal business card can have the usual contact information on the front of it with your name, address, e-mail, website, and phone numbers - as well as social networking sites like Facebook, Twitter, or LinkedIn. But you can dramatically change your card to include a mini resume on the reverse side listing your degrees, certifications and other unique characteristics that make you the most qualified for the job you are interviewing for. You can even personalize these cards for each interview to ensure that the information about your qualifications is perfectly suited for each company and position.

A personal job seeker business card shows the employer that you take yourself seriously and that you are very interested in their job. It shows you have initiative and it shows how innovative you are in your thinking. If you are looking for temporary positions or part-time work, then the mini resume on a card keeps it handy for an employer to call you when there is a need for your services.

On our main website, you will find cards suitable for any type of position with templates readily available to provide you with the best business cards to showcase your qualifications for a job interview and future work.

We also just launched the capability of ordering cards in quantities of 250. This gives you the opportunity to spend a little less, yet still have a professionally designed and printed card that will accurately reflect your professional desires.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Jobseekers Business Cards website, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Personal Business Cards Services. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cardsdesign or business card management.

Consumer Buying Behavior – Do You Know Your Customers?

When it comes to buying products and services, people are motivated by many different factors such as finances, lifestyle, personal taste, and need. Some products are more necessary than others so they often take precedence over other products that might be more discretionary. An example of such might be foregoing the purchase of the latest greatest smartphone and instead getting some much needed clothing for work. All of these factors are generally considered when someone is interested in making a purchase.

A business owner needs to understand the buying behavior of his clients to ensure that he caters to their needs and desires. Obviously cost will be a factor for some people so often some items are simply out of reach financially, but you can still cater to their other needs and simpler, easier to attain desires. Generally speaking, a person who has a limited purchasing budget will buy a cheaper model of phone rather than one with all the newest, fanciest applications and software loaded onto it. As a business owner, you can still fulfill their need for style by offering snazzy colors and lots of accessories for a lower cost phone as well as higher priced ones to satisfy the needs of customers regardless of their financial buying power.

The demographics surrounding your business are also extremely important to ensure you are presenting your products to your audience correctly. If middle-income professionals who are younger surround you, your products should reflect that group's desires and needs. If the area surrounding your business is higher income, older established clientele, your product lines should reflect those tastes. Other factors that can impact the buying behavior are cultural differences or whether you live in a city or a small town as needs will differ in all of these instances.

The media and peer pressure heavily influence younger people. They feel compelled to have the latest, newest products out, so they might be more interested in something that has lots of visual appeal and pizzazz rather than the quality of the product or if it is the best value for the price. Often times, an older person will be looking for practicality and getting the best "bang for their buck". As a business owner your most important lesson to learn is to know your customer and understand their buying behavior so that you can ensure you are marketing your products and services effectively.

Gayle Hawks is President of Color Card Administrator (CCA). CCA is comprised of a combination of online industries involving real estate business cards, stock photography, and e-commerce business cards software licensing.

Five Tips for Creating a Great Business Card for Your Company

Handing someone a quality business card is like a good handshake - it makes an important first impression. Many cards give the impression of a well-established business while others exude a different feeling altogether. What is it that makes some cards give off a different impression? There are several things that can affect the overall impression of your business card when you present it to a prospective customer, client, or in some cases, employer. By focusing on 5 major areas, you can create a card that is more effective and professional in its impression.

Visual Appearance

The first thing to keep in mind when designing a business card is its visual impact. Most modern companies have fortunately started exercising more creativity with their cards and have moved away from traditional, plain looking cards. Many business owners now see and understand that those little 2" x 3.5" cards are important marketing tools. Be creative with the use of color, fonts, and imagery.

Paper Quality

Paper quality is judged and notated in many confusing different ways. For example "80# Text" and "80# Cover", the first is thin like writing paper and the second is thicker, like a thin business card.There are three things that matter in determining what paper stock is going to produce a quality card.

  1. How thick the card stock is.
  2. How dense/compressed the card stock is.
  3. The quality of the finish on the card stock that will be printed on.

One point is equal to 1/1,000 of an inch for card stock. Therefore, 15 point card stock is.015 inches thick. Paper with more points is thicker but not necessarily sturdier and paper with fewer points is thinner. Fifteen point paper is good for business cards if the paper is also quality made. It is common to have thick, cheaply made paper.

Let me discuss items #2 and #3; these two issues are more important to consider than the first. Most people, however, focus solely on the first question, "How thick is it?" Paper density and the finish quality of the paper that will be printed on is determined by how the paper is "calendered".

"The calender is a series of hard pressure rollers used to form or smooth a sheet of material. The purpose of a calender is to make the paper smooth and glossy for printing and writing." - Wikipedia

Think of it this way - in terms of bread. A slice of Wonder bread is much thicker than pita bread. It is how the bread is made that is more important than its thickness. Pita bread is denser than Wonder bread. When it comes to business cards, not all thick papers are created equal either. You can have a 15pt thick card that feels cheap and spongy, yet it is still 15pt thick. On the other hand you can have a 15pt thick card that feels stiff like a metal blade. More expensive and higher quality papers are highly calendered and have that feeling of quality, thickness, and snap everyone desires for their card.

When choosing card paper or a company to print your cards, be careful not to only look for "how thick the paper is (Points)" but also look at the paper quality. It is easy to find thick cheap paper with no substance and a poor printing surface. This paper leads to a cheap feeling business card with poor quality and poor printing on a sub-par calendered finish.

Alignment for Text, Logos, and Pictures

In most cases, people's eyes find aligned text and objects appealing. Make sure that the text on your business cards is aligned left or right or centered. As long as it is consistent over your card it will project a neat, professional look. Experiment with multiple text layouts that allow you to easily upload a picture of yourself, your company, your logo, or whatever you may wish to have displayed on your card.

The Back of Your Business Card

Many people overlook the importance of the space on the back of their business card. While leaving some open space can be valuable at times for short notes or other information that needs to be written down, the back of your card is valuable advertising space. Use it to give more details about your qualifications, your products or services, or print a coupon, discount, or other incentive on there for your prospective customers.

Glossy Stock Business Card Paper

Glossy card stock allows colors to pop and offers a nice, smooth finish. But, if you opt for this, remember that it can be hard to write on glossy paper. If you or your clients ever need to jot notes on your business cards, take into consideration the use of uncoated, glossy, or super glossy finishes.

Considering these 5 points will be extremely helpful to you as you design online business cards for your company. If you have additional questions about card design, please feel free to contact the author.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding cheap business cards design or business card management.

Made in America - Why That Is So Important

In today's tough economy it is more and more important that we support the USA by buying products that are made here so that we can support the jobs here in our own country. It takes a little bit of effort but all you have to do is look a little further on a label or package to see where it is made. Often a product that is made in the USA is competitively priced with products made elsewhere so that is an even better reason to purchase USA made products.

More and more businesses are opting to keep production here in United States rather than contract it out overseas. Although it is often cheaper to produce products in other countries like China, businesses often pay a heavy price in terms of poor quality and high shipping costs. If your customers are not happy and dissatisfied with your products they will not continue buying from you. In many cases, attempting to improve quality control in manufacturing plants located overseas is almost impossible. Eventually you will find that it is not worth the aggravation of using offshore resources to do a lot of the work that can be done right here in the good ol' USA.

Sure it might cost you a little more to produce your product here but in the long run, it is much easier to deal with problems when it is in the next town or state so that it takes a few minutes or few hours to get a solution - rather than having to travel to a country that is half way around the globe. And with labor costs rising in China and shipping costs uncertain, the difference might not be so great when compared to what it would cost to produce your product here.

As I said earlier, we're proud to say that we are a US based company and that we print all of our business cards right here in the USA. We're pleased to be an employer that supports our economy and our workforce by providing jobs here rather than outsourcing work to other countries. We feel proud of the fact that the high quality of our products, produced right here in the United States, ensures reliability to our customers and satisfaction with our products, which is extremely important to us. Not only do we print our business cards here within the US, we also base all of our customer support staff and services here within the United States too. We're dedicated to providing quality, professional service to every single customer - whether they call us or contact us via email - all of those communications are derived from the United States.

We look forward to expanding our products and services into other parts of the world - and we're planning to do just that in the coming years. But, we're dedicated to investing in the economy of what we think is the greatest nation on the earth - the United States of America.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative online business cards websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding cheap business cards design or business card management.

Problems Facing QR Codes - And Solutions to Fix Them

QR codes are touted as the wave of the future in terms of marketing and many other possibilities, but today's consumers are not all necessarily equipped with a smartphone or the add-on QR scanner/app that is required to be able to read them. One reason is that many of the phones today do not include a Code scanner as standard software on their phones. Another emerging revelation is that many of the scanner apps are not as reliable as they should be to in order to consistently read them correctly.

Testing Your QR Code Scanner

Once you have a QR scanner it is important to test it to see how it works, as not all are created equal. A QR code scanner can pick up all types of data that is embedded in a Code of QR graphic such as videos, text, website links, email address, or other customized information such as a grand opening for a new store.

At this time there is no set of industry standards for QR Reader Applications to create a system of consistency in the Quick Response Code reader industry. There is currently one company that has created a QR Code Reader test that you can use to test your own Quick Response code scanner to see if it works properly. Access to the test area can be found here: Quality Standards of QR Code Test v1.02 The test is really designed specifically for app and scanner programmers to be able to test for quality assurance and deliberately showcase flaws within their scanner so they can be rectified. This in turn will create a better end product for customers to use and be able to enjoy all of the benefits of scanning Codes of QR.

QR Code Readers Available

This technology is clearly in its infancy as reading Codes works best on a smartphone - and if you don't have one you are out of luck unless you get the free add-ons that are available from the provider of your phone. But don't despair because just like every other technological breakthrough - time will present solutions to these problems and Quick response Codes are definitely here to stay.

Here is a list of some recommended QR Readers:

For iPhone - Qrafter

For Android - Barcode Scanner

For Blackberry - QR Code Scanner Pro

For Nokia - Maemo/Meego Mbarcode

For Other Devices try Kaywa or QuickMark

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding Online business cards design or business card management.

Punch Cards Create Customer Loyalty

They say that there is no such thing as a free lunch - but that is not always true when you think about punch cards and how they sometimes do create an offer for a free lunch or free merchandise - depending on what type of business is offering the punch cards.

Punch cards have been around a long time and are often called customer loyalty cards as they create as easy way to get repeat customers coming back to purchase a car wash or a latte so that when you have purchased ten you get a free car wash or a free cup of coffee. These loyalty cards do not really offer something for nothing as you have to keep coming back in order to qualify for the free product or service - but businesses use these cards because often a person doesn't just buy the coffee when they get their card punched. Customers may purchase a pastry or muffin to go with it, so they are spending more than the price of the coffee.

Punch cards are incentives for customers to return and get rewarded for their loyalty. Sometimes businesses offer something completely unconnected with their own products or services in order to incentivize the return of customers - such as a dry cleaner offering a Starbucks gift certificate after they punch their card a certain number of times. Whatever the incentive, it is worthwhile to the business owner to use punch cards as an inexpensive, yet effective marketing tool that gets customers to return and also attracts new customers.

Customers love to feel like they are getting something for nothing even if the reality is not quite true - it still makes them feel good about returning to a shop or a restaurant because they offer something in return for their loyalty. It is a win-win situation for everyone - the business owner gets return customers as well as new ones and the customers get something "free."

When looking for a company to help you design and print your punch cards, it's important to find one that uses heavy card stock and uses high quality offset printers. Remember, your customers are going to use these cards multiple times in your store - so you don't want them to be flimsy and fall apart. Whether the customer keeps your loyalty card in their wallet, in a pocket of their purse or clipped to the visor of your car, you want it looking good until it's ready to be redeemed.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding cheap business cards design or business card management.

QR Codes Are a Smart Marketing Choice

Marketing used to be much simpler in past decades. The choices for advertising and promotion were much more limited. Today, however, the choices are vast and constantly changing in regard to how to effectively market your wares or services. One of the most popular and well-received technologies for use in marketing is the creative integration ofQuick Response Codes, more commonly known as QR Codes, which are starting to dominate the marketing arena. Why is that? Today's world relies heavily on hand held devices that offer you the opportunity to talk on the telephone, access your Email, and quickly surf the Internet - all from your smartphone, iPad, or other personal, portable Internet capable device that is with you throughout most of your day. What better way to place an ad than in this creative, emerging marketplace that offers information in many different forms?

How is a QR Code Used?

Basically a QR Code condenses everything into a barcode type graphic that can hold up to 7000 characters in a compact space that somewhat resembles a typical bar code scanned at a supermarket or other retail store. This means you can convey vast amounts of information in a little space. Consequently, QR Codes are popping up everywhere - from magazines, to promotional items and even business cards. All you have to do is have a QR Reader app on your smartphone scan it and you can read the information contained in the QR Code. Often times the Quick Response Code may contain a special coupon, take a person to an interesting video or website. Many of the codes featured on business cards simply contain all of the contact information displayed on the card - it gets scanned and it's automatically saved in a person's address book on their smartphone.

Typical Uses for QR Codes

Used in Asia for some years, Quick Response Codes are now being used more in Europe, Australia, and the USA. A QR Code can quickly access the website of the advertiser instead of needing to type in a web address. It therefore makes it fast and easy for people to read, watch, or hear what you have to say about your products, make announcements, or provide nutritional information about food in a restaurant or a store. Quick Response Codes are also being used for electronic tickets for concerts and to register for an event or provide airline tickets.

QR Codes provide an excellent way to provide more information about your company on your business card. In a small space you can list your products or services and list other subsidiaries or information that is important to a potential customer. QR Codes are the marketing frontier of the future. As technology continues to advance and smartphones and other hand held devices refine their QR Reader apps, the features and benefits of QR codes will become the "Wild West of marketing."

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com or follow us on Twitter @pBusinessCards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding Online business cardsdesign or business card management.

What Does Business Card Etiquette Mean?

Business cards are an important marketing tool for any business owner. They are used in business meetings as an introduction and left with potential customers as a means of getting a foot in the door. People give them out when someone needs their contact information and business cards should be used often and as necessary to promote and carry on business.

But what does business card etiquette mean? Many times, a business card serves as the first impression that a potential client has of you and your business. It is therefore extremely important that the business card is accurate and that it is clean. It should be easy to read with nothing crossed off or handwritten on its surface. It reflects your personality and should exude the quality of the services or products you provide.

A business card should be treated with the respect that you would treat the person handing it to you. Don't discard it abruptly and put it down without looking at it. Read it when it is handed to you. Look at it and leave it out so that you can refer to information on it if needed during your meeting. Most times business cards are exchanged when people first meet, but sometimes circumstances don't permit that so wait until it is appropriate to do so.

Business card etiquette also says that you should never include business cards with a thank you note or a congratulatory letter or other personal note. It should not be given out at a funeral or other serious events where people's thoughts are on entirely different subjects. If someone asks you for your card then it is permissible - but otherwise keep them in your pocket.

Always be prepared with enough business cards - including extras - when attending any type of business meeting, conference or seminar. Chances are there are going to be additional people there that you had not anticipated. If you do, however, run out of cards, make sure that you get the contact information for the people who did not receive one and have a card sent to them afterwards.

It's important to resist the temptation to just hand out your business cards en masse at certain events. Remember, proper timing is critical along with handing them out at appropriate meetings and venues. Your company's reputation and your own reputation may suffer if you attempt to "do business" at the improper time and place.


Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business card design or business card management or Online Business Cards.

What Does the Future Hold for QR Codes?

With QR Codes starting to pop up all over the place, what does the future hold for these unique marketing tools? Ingenuity and technology are hand-in-hand with this type of advertising and it seems to be the wave of the future for advertisers and marketers. The options are limitless with how QR Codes can be used, so let's look at a few examples that get the message across in a fun and engaging way.

QR Codes Come to Life

With so many people on the go it is hard to stop and "smell the roses" so to speak -but if you have an eye-catching poster or print ad with a Quick Response Code and a smart tagline that grabs people's attention, they will take the time to check it out by scanning the QR Code and then seeing what is being offered or promoted. It could be a video, a photo, or an informational message, but the point is to get someone to take notice - after all that is primary reason for advertising in any form.

Interesting Ways to Share Information

QR codes are sharing information with us by transferring us from the print world to the digital/cyber world. It seems that the blending of these two powerful mediums is the wave of the future. Quick Response Codes can be placed on any kind of product from t-shirts to magazines, or a souvenir mug - and provide us with a chance to look at more information on our smartphone or other handheld Internet capable device such as the iPad or Xoom. It is fast, easy, and also fun to "explore" with this new technology. It provides a great way to be entertained while at the same time informing customers and potential customers about a particular product or service offered by a particular company.

Other Ways to Use QR Codes

With people on the go it is worthwhile to have QR Codes full of information at train stations or city bus stops to let people know the schedule. A magazine can provide an entertaining video simply by embedding it into a QR code within a printed ad. A food store or restaurant can offer QR codes that will provide nutritional information about different products or dishes being offered. Restaurants can also create Quick Response Codes that offer special pricing, discounts, or incentives too.

The future is wide open for Quick Response Codes. It will be interesting to see how they will be developed and used over the course of time.

Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com or follow us on Twitter @pBusinessCards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding Online business cardsdesign or business card management.

Which Employees Need Business Cards?

Traditionally business cards were given out to executives and other select personnel depending on their role in the business or organization. But more and more companies – particularly small businesses with just a few employees – are finding that it pays to provide all or most of the employees with personalized cards.

Since business cards are an excellent marketing tool – and a very inexpensive one – they can be used as a form of advertising because employees tend to pass out their cards not only to legitimate business contacts, but also to friends, family, and acquaintances because it gives the recipient their contact information. This in turn can create new customers. It is a natural referral system that often develops into concrete business prospects.

Business cards can also help the business owner from the employee's standpoint because it creates good will. It shows the employee that their services are respected and deemed to be important to the business. It also tells them that their job future seems more secure. Everyone likes to have confidence in their abilities and their future prospects, so it is a win-win for everyone.

Many business owners have difficulty determining who should get cards and who shouldn't. Generally cards are given out to those who have direct contact with customers or potential ones. But what about the receptionist who not only answers the phones but is the first contact with any visitors? Often these people are in a position to make a positive – or negative – impression of the company so it is important that they be given business cards to pass out to anyone that visits the company with an appointment or without one.

Small business owners and their employees generally have to wear many hats to keep the company going so it is almost imperative that all employees have their own business cards. They are often in a position to meet the public or potential customers during the course of their daily activities, either at the business or outside, when they are making deliveries or running errands – or even just going to lunch.

Overall – purchasing business cards for all employees is a relatively small investment that has the potential to pay big dividends for your company. It serves a dual role. It's a great way to reinforce the fact that you believe and support your employees, which generates a positive atmosphere within your business. Giving your employees cards also has the potential to bring in more business and more customers for your business too. It's definitely worth the investment!


Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management.

Why Google Reviews are Important to You and Your Company

Satisfied customers are what successful business is all about. All companies want to please their customers, not only to ensure that they will come back, but also so they will also tell others about their positive experience and spread the word about their positive experiences with your company. This in turn makes new clients want to have the same good experience. Word of mouth referrals are a powerful, priceless marketing tool for any business.

With the advent of the Internet and the rise of social media, word of mouth is now carried out on a global scale. There are many websites now that exist simply for the purpose of allowing Internet users to have the ability to state their opinion about a particular business, service, or product. Google reviews have become the gold standard for a business. Reviews placed through Google are considered to carry a great deal of weight and confidence. Since everyone uses Google to research when they are looking for a particular type of product or service, those reviews are seen frequently - good or bad. Google has high standards so a review placed through Google Local, Google Maps, or another section of their system is read by potential customers because they value the feedback from this source. Often times, it seems the only feedback you get as a business owner is the negative feedback. But, when a customer gives you positive feedback, encourage them to take an extra couple of minutes and write it up on Google. If necessary, offer some type of incentive to them (most of the time, this isn't necessary). But, this pro-active approach will do your company a world of good in boosting a positive online presence.

Google reviews are displayed with relevant search engine results too, so it can have a great influence on potential customers. Potential customers then read the reviews and it has the ability to influence people to opt for your business over others. Sometimes potential clients are unsure of which company to choose and good reviews from satisfied customers makes all the difference and ensures that their choice is easy to make.

One source says that 25% of search results for the world's top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products and brands. The power of customer reviews posted on the web is extremely high. Don't know what Google reviews are? You can check out our reviews here as an example

As a business owner, you can ask customers to provide feedback to Google and explain the process to them. This is an extra step for them but often people are quite willing to share their positive experience. You could print up something with the Google review information on it to make it easy for them when they check out or pay for the service or product provided in your store. You can also ask colleagues at business meetings or other local business owners and customers to share their feedback on Google. As a business owner, every way that you can boost your sales is always positive – and a good review on Google is what it is all about!


Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Cheap Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding online business cards design or business card management.