Marketing Code of Ethics

Marketing professionals are responsible for following a professional code of ethics. This code of ethics, which is written and monitored by the American Marketing Association, outlines how marketing professionals should act and how their services should be formatted and distributed to the public. If you are a marketing professional, or if you are responsible for your company's marketing, then you need to learn this code of ethics and apply it to your marketing strategies.

Trustworthiness

The first element of the marketing code of ethics is trustworthiness. This characteristic not only needs to be applied to the marketing professional's actions, but it also has to be applied to their marketing products. To comply with this segment of the marketing code of ethics marketers need to create marketing campaigns that accurately reflect what the product is intended to do and they also need to sell their services to new clients based on their actual qualifications.

Do No Harm

Another important aspect of the marketing code of ethics is the "do no harm" clause. This clause simply means that marketers follow all marketing laws and that they follow professional codes of ethics for the industries they create marketing campaigns for. For example, marketers cannot make statements about a product that they know to be false. This is why the advertisements for psychic lines have a disclaimer printed at the bottom of the screen or ad that informs people that the line is for entertainment purposes only.

Respect

Respect is yet another important element of the marketing code of ethics. This element is very important for marketers to master, as a lack of respect will hurt their business and the businesses that they create marketing campaigns for. To comply with the respect clause of the marketing code of ethics, marketers need to listen to and respect the opinions and desires of their clients, as well as create marketing campaigns that are respectful of people's differences.

Citizenship

The final element of the marketing code of ethics is citizenship. Citizenship, in regards to marketing, means that the marketing professional is an active and valuable member of their community. To accomplish this professional goal the marketer needs to protect the environment, give back to their communities via volunteerism and they need to promote fair trade practices. Finally, acts of citizenship will focus on creating a stronger and more effective marketing community.

Gayle Hawks president of Color Card Administrator is the author of this content. Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative Real Estate Business Cards website, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com for Online Business Cards. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding business cards design or business card management.