Sunday, February 18, 2007

Business Cards and Marketing Strategies

The book, Marketing for Dummies, by Alexander Hiam is a useful resource for any business owner or manager. In one particular chapter, it discusses the importance of making a great overall impression:

“Don’t forget that your business card has to appeal to prospects on a basic emotional or intuitive level, too. Imagine someone looking through a pile of cards that includes many competitors of yours. Why would a prospect pick out yours? What about your card makes it call out to people? Basically, your card needs to make a powerful, positive, personal impression. However, most cards don’t. Most are quite dull. Even the ones that are clean and professional generally emphasize information and ignore the need to make an impression. To make a good overall impression, strive for a sophisticated, professional image – with something different, such as a better-quality paper, a more beautiful logo, an unusual layout, a useful fact or inspirational quote printed on the back, or an attractive use of color to highlight your company name or logo. Above all, focus on a well-presented company name and logo.”

Looking for a design to set your card above the competition? Check out the growing Featured Artists Community on! One of a kind, distinctive images have been transformed into a business tool that will clearly cause your business card to stand out from all of the rest. Our ever expanding image library features outstanding images created by artists from all over the world. Take a look today and choose an image that will create the right impression for your business.

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