Nowadays when people get ready to make a major purchase (television, appliance, furniture, automobile, etc.) most people go online to do a little research to see what other consumers have to say the products that they're interested in purchasing. Sometimes people already have a particular model in mind and want to see how it performs or other times they are just looking for suggestions as to what to buy. Either way, potential customers are searching the Internet looking for reviews and referrals.
What people look for primarily when reading consumer reviews is for the reviewer to tell them whether they really like the product or not - and the reasons why it was liked or disliked. Google has come to value this user generated content or UGC and has been incorporating it into its Search Engine Results Page or SERP. UGC is therefore impacting search engine results meaning that the social content generated by customers does benefit (or potentially adversely affect) those businesses.
What this means is that your company needs to ensure that it incorporates the fundamentals of social media into its business model in order to tap into this important resource. The bottom line is that everyone is looking for the best product at a reasonable price. They also want rapid delivery and a checkout process that is easy to navigate. As a retailer you can win simply by being a site that has a good product at the right price that is deemed reliable by your customers and is easy to use.
Customer reviews or UGC is extremely important for consumers so any retailer should ensure that they have ample reviews on their site and that they are easy to find. The reviews should summarize the highlights of what people like and dislike and show an average rating for the product. Have your reviews be easy to generate so that the customer can get it done quickly. One of the masters of this approach is Amazon. Every single product on their site has the ability to be reviewed and rated by people who purchase it. Over the course of time, this rating/review system can give potential buyers a great snapshot overview of other customer's experience with a particular product.
Using these easy steps at your site will generate more UGC or customer reviews that will in turn yield a better customer experience on your company's website and over time it should increase traffic to better overall site ranking as UGC gets indexed and ranked.
Do you currently allow customers to review products on your site? If so, please let us know how that is working for your company. We would be interested to hear from you.
Color Card Administrator is the parent company of PrintBusinessCards.com and several other innovative business card websites, we're eager to share with you what it is we do. Give us a call today at 858-522-9335 or email at Author@CardAdmin.com. We look forward to discussing your comments, suggestions, or hearing any ideas for future article topics you may be interested in regarding cheap business cards design or business cards management.
2 comments:
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Thanks & Regards
Business Cards Design
Today Business card is important as your website and Business identity. Business card creates a physical connection and bond between you or your business and your customers service business cards can become great interactive elements in present time .Business card is a small card that has a person's name on it,as well as the address, telephone number, and email address of the company . But what is more important, business card is the first impression you make on a customer. So, it is vital distinctive and unique business card so as to prove yourself to each worth meeting again. so this is as customer and business service related identification . According to this blog have good information about business cards and nice looking cards info .
Thanks & Regards
Business Cards Design
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